![]() ![]() The case study covers both prior to the COVID-19 and post pandemic world contexts. It also focuses on the model’s response to the Fourth Industrial Revolution opportunities such as the IoT/AI. The research methods include a literature review, an analysis of internal documents, and field interviews with top executives. It examines how digital technologies influence the ODM business model. ![]() Big Data, AI, Supply Chain Technologies), and applying manufacturing capabilities for achieving sustainable competitive outcomes. OEM/ODM Business Model) shows sensing customer requirements, translating them through a fusion complex design lab, digital technologies (e.g. In this paper, we consider the impact of COVID-19 on Korean cosmetics firms.
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